Why X-Zero?

Our History

2014

It all started in 2014 in England

Three entrepreneurs with a background in supplements had an idea
They worked daily supplying supplements to the British military and had deep knowledge of what actually works.

At the same time, there was a personal need

Two of them spent a lot of time in front of the computer and wanted an energy drink that could keep them awake longer in the evenings without having to carry home liters of canned drinks or compromise on the contents

The idea was simple

Create an energy drink in powder form with a long shelf life that mixes directly with water. From this, the brand X-Gamer Energy was born A new type of energy drink built for function, simplicity, and control.

2018

In 2018, the next step was taken


The brand was acquired by the Swedish company Irootfor AB.

Where the product was further developed to suit a broader market with higher demands

2023

X-Gamer became X-ZERO

A clearer focus
A sharper product
and an even stronger position

Built to Be Better

Most energy drinks look different.
But fundamentally, you’re paying for the same thing—water and packaging.


X-ZERO does the opposite

We remove the unnecessary and focus on what actually matters—energy, taste, and control

► You mix it yourself
► You choose the strength
► You decide when

► No carrying heavy cans
► No unnecessary costs
► Just pure function


More control, more flavor, better value


Our pricing structure

ONE TUB

Single Tub Pricing

EURO 34.90

Honestly, there is no reason to just buy one

Buy your favorite
Add another and try something new

For just 15 EURO extra you get an extra flavor

More flavor | More variety | More value

With hundreds of thousands of satisfied customers and millions of servings sold every year
X-ZERO is one of the most popular and leading players in the Nordic market

We will continue to build on our history together with all our customers
so order your X ZERO can today and be a part of it

Hope it tastes good!

Team X-Zero
Robert Hjelmér & Josef Amin

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